What is the name of the new campaign and what story does it try to tell?
| Answer | Date Posted :2012-06-18 00:00:00 |
The campaign is christened “Never Say Never”. The Keystone Bank campaign tells the story to inspire all stakeholders of the bank and Nigerians in general that the bank can still break into new frontiers if we dare and not give up. |
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When was the campaign launched?
| Answer | Date Posted :2012-06-18 00:00:00 |
It was launched on Monday, June 11th, 2012 with teasers an a reveal of "Keystone People" on Monday, June 18, 2012. |
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What does the campaign seek to communicate or achieve?
| Answer | Date Posted :2012-06-18 00:00:00 |
To elicit public confidence in the Keystone brand, To create top of mind awareness and brand recall of Keystone Bank as a new Bank that is safe, sound and determined to break new horizons. |
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Who do we never say never to?
| Answer | Date Posted :2012-06-18 00:00:00 |
At Keystone Bank our service philosophy is to reach out our customers as much as we can and Never Say Never" to;
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Who are the 6 people on the mountain in the advert?
| Answer | Date Posted :2012-06-18 00:00:00 |
They are the Executive Management Team of Keystone Bank |
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What is the story line behind the TVC?
| Answer | Date Posted :2012-06-18 00:00:00 |
The television commercial is a journey of a mountaineer who keeps climbing a mountain that seems impossible to surmount. In the end, while he succeeds we discover that the mountain he is climbing is actually a financial graph of the Keystone. |
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Any benefits of the Campaign to our stakeholders?
| Answer | Date Posted :2012-06-18 00:00:00 |
Staff: Inspire the right customer service attitude in staff and aid our marketing activities as a bank. |
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How long will the campaign last for?
| Answer | Date Posted :2012-06-18 00:00:00 |
The "Never Say Never" Campaign is to run for 6 months. |
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Where can we download the campaign video?
Where can we download the theme song?
Where can I find out more about the campaign?
| Answer | Date Posted : |
The Never Say Never Campaign is to feature in;
www.facebook.com/keystonebank |
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