The Think Road Safety, Save Lives Health and Eye screening project was launched in Abuja on November 21 2013. This initiative recognizes and supports the vibrant transport system in order to improve safety on Nigerian roads and ultimately save lives. Major partners of this project include The Eye Foundation Hospital, Public Health Partner and Federal Road Safety Commission (FRSC). The project ambassador for this CSR initiative is the well-liked comedian, Saka.
The Bank identified that interstate drivers account for majority of the mass transportation in Nigeria. Therefore, there is a need to further educate drivers and refocus their perceptions about their health with regular health checks – all aimed at having a safer society.
The CSR event was divided into three action-packed days, starting with an interactive road show on November 20, 2013 aimed at communicating to commercial drivers the importance of eye screening tests and about the Keystone Bank project.
The launch of the CSR event was held at Transcorp Hilton, Abuja on November 21 2013 with the aim of promoting a “health-check culture” among commercial bus drivers in Nigeria. Screening of drivers also commenced that day at Jabi Motor Park. The scope of the screening of drivers included testing and identifying their visual acuity; verifying the accuracy of the blood group listed on their driver’s license; providing corrective glasses; and offering health screenings (body mass index, blood pressure readings, fasting/random blood sugar levels and blood lipid profile levels).
The last day of the event witnessed screening at Edegbe Park Line on November 22, 2013. In total, the Bank and its partners were able to screen over 200 mini and luxurious bus drivers.
With the great responses and results from the Abuja event, the Bank will be continuing the Health and Eye Screening project in motor parks in Lagos and Port Harcourt in 2014 with plans to offer health and eye screening tests in all 6 geo-political zones before 2015.